(The Spark)
FormulaShe was born from a simple question. We looked at the incredible energy and advocacy surrounding the surge in women's football and asked: why isn't this same passion being channelled into motorsport? We saw a glaring gap between the sports we love and knew that something needed to be done. That question was the spark that ignited our mission.
(The Blueprint)
Our answer lies in action, not just awareness. We believe that a great idea is only as powerful as its execution. While many people see the barriers in motorsport, we see a design challenge. Our blueprint is to use strategic brand-building, professional design, and community-focused events to build the platform we want to see in the world. We are founded on the principle that with the right tools and a clear vision, we can build tangible solutions to complex problems.
(The Mission)
Our ultimate dream is a future with a female Formula 1 World Champion. But our mission starts today, on the ground. Our immediate goal is to see that 7% statistic finally start to climb, and to know that FormulaShe was part of the reason why. We are here to use strategic design to create tangible opportunities, to build a supportive community, and to accelerate change until the starting grid is a true reflection of talent and passion alone.